Sales, is one of the most crucial aspects of business; in fact business can thrive only on effective sales. Cy Charney prescribes all the tips and techniques to ensure success in sales. Beginning with the need to know your customers and to not take them for granted, the book progresses by delineating on the various aspects of sales. Emphasizing the need for prospecting your customers six months ahead of the final sales act, the author brings home the point of eliciting feedback irrespective of whether you make or lose a sale.

The author elaborates on the techniques of networking, prospecting, presenting, overcoming objections and closing sales. Equal attention has been devoted to the nitty-gritty of sales such as the need for close listening, need for proper sales attitude, how objection is an invitation to closing a sale and the prime importance of timing for sealing a deal. The author thus traverses the wide sales canvas so as to cover the vast breadth of sales, which forms one of the vital aspects of business. The book indeed serves as an authoritative manual to gain comprehensive knowledge of the fine art of sales.

Sales cannot rest on just attractive advertisements, however aesthetically appealing they might be. Sales is indeed a painstaking process and calls for a good level of knowledge of the product as well as on related subjects, astute psychology, effective communication, good decision making and sound judgment.

This book will be extremely handy as it details on the nuances that are essential for mastering sales especially for beginners. Those professionals in the sales line, entrepreneurs, academics, in fact any reader wanting to get a glimpse of the sales profession will be amply rewarded as this book can guide them on how to place the cards effectively so as to tie up a neat sale.

As is widely acknowledged, if you know how to sell, in effect, you are learning the art of learning to sell yourself - the most indispensable ingredient for any business success. So get initiated into sales with this book and for sure you will not be disappointed.