Home sellers who learn about marketing psychology and home staging can take advantage of unconventional selling strategies. If you're selling a home or investment house, you might need some extra help to generate a speedy, top-dollar sale. Here are three cutting edge home selling concepts to help you. 1. Marketing Psychology Study the Internet marketing masters. Notice that effective sales letters don't list the features of a product. Internet marketers know that people buy because they want the benefits. Structure your sales materials for your "product" keeping in mind what your house can do for the buyer. Instead of listing a long list of features, turn the amenities into benefits to the home buyer. For instance, instead of listing 2,050 sq. ft, 2 story, say: Spread out in huge two-story home of over 2,000 square feet. Think about your potential buyers and target your benefits to them. First-time home buyers care about privacy and easy payments. Move-up buyers care about status and luxury. 2. Home Staging for a Speedy Sale Staged homes sell faster for many reasons. Staged homes make buyers feel at home--instead of feeling like an intruder in someone else's home. Agents love to advertise and show a staged home. Appraisers even give credit for buyer appeal. 3. Home Staging with Design Psychology for a Speedy, Top-Dollar Sale Design Psychology takes home staging further by applying marketing psychology to interior design. Always consider your target market and their emotional needs. First-time buyers want shelter and security, while move-up buyers desire prestige and peace. After you've cleaned and shined your home, set the stage. Add a few props, carefully selected to encourage a prospective buyer's desired emotions and paying special attention to happiness, joy, serenity, and security. Home Staging with Design Psychology, unlike traditional home staging, brings into play: * Market colors instead of bland white walls: market colors are selected based on the buyers' profile and proven preferences. * Furnishings for feelings: stage a lifestyle step-up. * Props to entice buyers senses: unlike normal home staging, you don't need rooms full of furniture. What do home buyers want? They want a home that meets their needs. However, they'll eventually buy the home that makes them FEEL happy and one that will impress their friends, because they also want to be proud of the home they've chosen. Your choice of decorating colors, patterns, textures, and furnishings will influence the way a prospective buyer feels, and the buyer's feelings will impact their choice of housing. Copyright 2006 Jeanette J. Fisher |
